Google is the dominant search engine in Germany and around the world (with a few exceptions). While Yandex is of great importance in Russia, with the spread of Windows Phone and Windows 10, BING (Because Its Not Google) is coming back into play. Anyone who thinks that these search engines are of little importance is mistaken.

Mobile searches make up over 50% of Google searches. And the mobile apps from Amazon, Microsoft and Apple are getting better and better. The more precisely the speech recognition knows what is being searched for, the sooner the speech recognition providers can refer to their own search results. If you are looking for “Mercedes” today, Siri will direct you to Mercedes without the need for Google. First place is not in Google, so to speak, but in the competing search system and speech recognition.

The clock is ticking for Google. However, this also means that a pure optimization for number 1 in Google is still important, but it is also much more important to map the content so that other search routines find it properly. And above all, that means being perceived through the different channels: it requires visibility management . Visibility management ensures that the number 1 offer is individual. This means that the number 1 position in Google is no longer the most important one, but a value of its own is created, which is determined by the various marketing channels in which the customer actually operates.