Using the attribute “nofollow”, we can specify to Google not to take into account the target of the links of your page so as not to influence its referencing. To do this, the rel=”nofollow” attribute is added to the link in the HTML code. When Google introduced this attribute in 2005, Webmasters were asked to mark links that were not editorial in nature with the attribute “nofollow”. In doing so, any manipulation of the backlinks profile should be impossible and the spam of links, which was a widespread practice in the past, has therefore stopped. Generally speaking, nofollow links today have a natural link profile and are therefore taken into account in SEO analysis.