Which keywords should I use on my page so that they can find as many Internet users as possible? Should I use “smartphone” or “cell phone” as my “keyword” ? The keyword tool in Google AdWords helps: – Call the website adwords.google.com and log in with a Google account.

– Under the Tools and Analysis tab, click Keyword Tool and Keyword Ideas.

– Type in the term that your readers are probably most interested in. Select the category and tick [Exact] in the left column under Match types. The results list shows the search terms that Internet users most often type in Google. However, if you don’t just use the pure keywords, try to find synonyms. This ensures variety in the text. Since users frequently search for questions, it makes sense to design headings in question form.