The first thing to do is to find out who belongs to the competition. As soon as this is defined, it is time to analyze your fellow campaigners. Especially if you are rated higher than yourself. Because overtaking the competition means understanding them and knowing why they were ranked better than your own website. There are often different reasons why the pages that are further ahead overtake you and it is important to find out.

Find out what is missing

Everyone has passed the quality filter, now it is important to find out what is missing or what the others are doing better based on the above 6 additional factors. Usually the factor “left” decides. It depends on how influential and qualitative the pages are, from which you link to your own.

There are some online tools that help you in the area of ​​search engine optimization (SEO) & search engine marketing (SEM) to answer these questions. However, just like the factors at Google will certainly change over time, these tools are also adapted, improved and replaced. The following three tools are currently very helpful:

– SEOmoz:
– SEMrush: